'Interface and functionality
Huawei's new Emotion UI is simple, customizable and easy to master, with a pinch of helpful features.'
'Disappointing battery life'
'It is not remotely a match for phones like the Galaxy S5 and HTC One M8 in pure performance, though of course this still makes it a fairly powerful mobile. '
'the price of the Ascend P7 is very reasonable for a flagship smartphone.'
'While impressive for a first attempt at a phone, the Fire's magic starts to wear off once you start using it as your everyday device.'
'Although it costs the same (or more) as competing Android and iPhone models, the Fire Phone delivers a less extensive app store and service experience and more sluggish performance.'
'At its core, it’s a decent smartphone with a few unique features, some shortcomings, and major deal-sweeteners. '
'the Fire Phone's most powerful features are used only in service of The Internet Shopping Network, not in making a great smartphone.'
