'The X90 can certainly match its main rivals in terms of specification, and is currently selling for around £274, which is fairly competitive. 6 comments.'
'Bottom Line - Pentax's X90 is an incredibly versatile 12.1-Megapixel Super-Zoom digicam, featuring an awesome 26x optical zoom lens with shake reduction, 720p video capture and full manual controls. '
'The Pentax Optio X90 is an entry-level DSLR designed to make the SLR experience less complex for those used to simple point-and-shoot digital cameras.'
'There are nice white balance controls, plus you can reduce noise, chromatic aberrations, and lens distortion as well.'
'All in all it's a very impressive specification for the money'
'It's bigger, tougher and more feature rich than any Pentax digital SLR before it and it certainly carries a wide enough range of features to worry the 'big name' brands.'