'The backlight is adjustable and, when set at its lowest level, the TV is capable of producing a respectably deep black for a traditional LCD backlight design.'
'The LC-40LE700UN's display screen is also designed to look exceptionally bright even in rooms filled with sunlight and Sharp’s UltraBrilliant LED technology really brings out a much more lucid amount of color levels in any Blu-ray movie or HDTV program that is being watched on this exceptional high-definition television.'