'The box itself is entirely made in the spirit of the cell phone – simple and polished.'
'The Sony Ericsson Xperia X5 Pureness is a unique phone. '
'The exclusive Pureness concierge service package it comes with may also grab some attention from the well-heeled mobile buyer; the 12-month inclusive membership provides 24-hour access to a wide variety of lifestyle services, including bookings and reservations and a host of benefits to help the well-heeled mobile user's life run smoothly. '
'The whole phone lights up with vibrant edging all around the screen and bright white emanating from the keypad. '
